Why does Flic button need an account on your server to operate?
I got a Flic button for Christmas. Honestly, it sounded pretty useful. But I was confused... why does the button require a user account on Flic's site? There shouldn't be any interactions with Flic. I hit the button, it messages my phone, it does its thing on my phone, and it's done. Why do I need an account? Why doe the service have to operate in order for the button to work? What value does the user account create? (Note that I have not yet created one; I'm waiting to hear the answer to these questions.)
I went to look at the FAQ on the assumption that these basic security questions would be answered there. Nope. Nothing in the FAQ discusses that.