Hi @rich, The videos made by Paul and Brian were supposed to be focused on the new HomeKit integration and the new Flic Universal features. They were only notified that aside from HomeKit and Flic Universal we also have Alexa on beta testing without getting access to the beta hence why they did not have any demo of the Alexa features on either of their videos.
As a former tech journalist I'm sure you're aware that information can sometimes get lost in translation and that we have no control of the exact content that they publish or how they name their videos.
With that said, the Alexa Routines action is set to be publicly released in this quarter, most probably in the next couple of weeks so hang in there 
P.S. We will of course be more cautious with the information we share with youtubers in the future.
//Amir from the Flic Team
