What is the "Button Down / Up" thing?

So, the original reason I bought Flic was the automate my time tracking for work. I switch tasks frequently at work and wanted a way to track time with a physical device. I could never quite get things the way I wanted using Flic > IFTTT > Google > Excel > Pivot Table > ERP System. But, now with this and 65 line of AppleScript I now have cut out IFTTT and Goole and have far superior integration. Thanks! I can't wait to see where this goes.